As Pluto enters Aquarius on November 19th, 2024, we stand at the threshold of another revolutionary period. Understanding the historical patterns of this powerful transit can help us navigate the transformative decades ahead.

Pluto's last journey through Aquarius (1778-1798) birthed modern democracy through the American and French Revolutions, sparked the Industrial Revolution, and advanced scientific discovery through early electrical experiments and the discovery of Uranus. During its recent transit through Capricorn (2008-2024), Pluto exposed systemic vulnerabilities - from the 2008 financial crisis and growing wealth inequality to the pandemic's revelation of healthcare weaknesses and the unprecedented power of social media companies.

Now, as Pluto enters Aquarius (2024-2044), we shift from exposing old hierarchies to building new systems. Like its previous transit that transformed our understanding of democracy and human rights, this cycle arrives as we grapple with similar themes through technology and global connectivity. We can expect revolutionary changes in AI, space exploration, and biotechnology, alongside a shift in power from traditional institutions to networks and communities. While perhaps less violent than the 1700s, this period promises to be equally transformative in how we organize society and distribute power.

Pull three cards to explore:

What old power structure in my life is ready for revolution? 

Nine of Swords It's time to dismantle the inner autocracy of self-criticism and societal comparison. The Nine of Swords reveals how our harshest limitations often come from within - the midnight thoughts, the endless loops of self-judgment, the exhausting inner critic. This card suggests it's time for a revolution in how you treat yourself.

How can I contribute to positive collective change? 

Six of Cups Return to wonder. The Six of Cups invites you to reconnect with your authentic, childlike enthusiasm - not as an escape, but as a source of genuine power. When we act from joy rather than obligation, we naturally contribute something pure and transformative to the collective. Your path to making change lies in remembering what truly lights you up.

What potential within me is awakening to help build this new future? 

Five of Pentacles A profound shift from scarcity to abundance consciousness is emerging. The Five of Pentacles reversed signals the end of old beliefs about limitation and material security. As you align with your soul's purpose, trust that the universe will provide. This card suggests your awakening potential lies in releasing the need to control material outcomes and instead trusting in divine timing and support.

The Thread Between the Cards: Minor Arcana & Personal Revolution

Interestingly, this pull consists entirely of Minor Arcana cards, suggesting that while Pluto's transit into Aquarius represents a major collective shift (which would typically be reflected in Major Arcana cards), our personal role in this transformation happens through everyday choices and gradual inner change.

The progression tells a story: from mental constraints (Nine of Swords) to emotional authenticity (Six of Cups) to material trust (Five of Pentacles). This movement through Swords (air/mind) to Cups (water/heart) to Pentacles (earth/material) shows a pathway of transformation - from releasing mental barriers, to reconnecting with pure intentions, to manifesting new realities.

The Minor Arcana often deal with practical, tangible experiences rather than archetypal forces. This suggests that during this revolutionary period, our most powerful contributions won't necessarily come through grand gestures or dramatic changes, but through consistent small shifts in how we think (Nine of Swords), love (Six of Cups), and trust (Five of Pentacles).

True revolution, these cards suggest, begins in our daily choices - choosing self-compassion over criticism, authenticity over obligation, and abundance consciousness over scarcity thinking. As Pluto transforms our collective structures, our personal power lies in transforming our everyday habits and beliefs.

Through tarot pulls, Greg explores how ancient wisdom can illuminate modern entrepreneurship, offering creative builders guidance for integrating technical mastery with human insight. Each reading taps into both the analytical and intuitive aspects of creation, recognizing that our greatest innovations emerge when we bridge these seemingly opposing forces.

Final Call for Vendors!

Friends With Benefits x PYUSD x Solana presents the FWB Winter Bazaar 2024: a 72-hour e-market with curated goods from the extended Friends With Benefits community. Our physi-digital subcultural economy is made possible by the accelerating advancements in emerging technologies like trusted stablecoins and increasingly efficient layer one infrastructure.

Calling All Creators

You make things. Beautiful things. Weird things. Things that make people stop doomscrolling.

We’re interested in stocking all kinds of bespoke goods that represent the broad range of our community’s tastes and talents—especially things that make great gifts. Think zines, hand-poured candles, one-of-a-kind garments, bespoke roasted coffee.

What We’re Looking For

Handcrafted goods that tell a story

Wearables that make a statement

Objects that spark joy and/or confusion

Anything made with intention and care

Why Vend With Us?

Tap into FWB’s community of cultural collectors and tastemakers

Seamless transactions via PYUSD on Solana with real time settlement

72 hours of focused promotion for your goods

Zero platform fees (yes, really!)

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MEMBERS — SUBMIT YOUR CONTENT FOR FWB AMPLIFICATION

Based on results from the Member Survey, we’re stoked to amplify our member’s projects. If you are 1) an FWB member, and 2) you have a project or announcement you want amplified, submit your a) already posted content for amplification to FWB’s owned socials and/or b) content for a newsletter highlight. Submit here!

TOKEN MIGRATION UPDATE

Crypto is a rapidly evolving industry, with tools advancing in efficiency and scalability everyday. It’s incredibly exciting, and it’s exactly why we proposed updating the FWB token ecosystem from ETH Mainnet to Base L2. As many of you know Uniswap is close to launching a more proven V4. After careful consideration, we are postponing opening the migration to align with the launch of Uniswap V4 in order to set the pair once. We’re still targeting Q4, but the exact date is still to come.

ADD CULTURE TO YOUR TECH STACK WITH FWB

Friends With Benefits is a new type of cultural institution driving the adoption of emerging tech. Forged on the internet, FWB is a group of 5,500+ global members with a combined, cross-channel audience of 100K+ cultural producers, emerging tech builders, and early adopters. We partner with infrastructure companies, consumer brands, protocols, and communities to build user adoption strategies, craft cultural positioning, and deploy product launches.

What We Do: 

• Content & experiential marketing

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How We Do It:

• URL → IRL Activations

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Our Edge:

• Solving the Cold Start Problem: Our crypto-native community are the right first adopters paired with a custom rollout plan to drive early traction.

• Beyond crypto: We help you break out of the web3 bubble, ensuring your product resonates with a broader audience.

• A Community of Culturalists: Partner with us to access a global network eager to bring your vision to life and drive cultural relevance.

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FWB was founded as a new kind of social network. Four years later, our network has evolved to produce cultural go-to-market solutions leveraging our 5,500+ global membership and wider emerging tech ecosystem.